An elite-led ‘Great Reset’ post-Covid? No, what we need first is to get rid of the globalist approach that got us into this mess
is a writer, speaker and consultant on innovation and technology, was most recently a Director at PriceWaterhouseCoopers, where he set up and led their crowdsourced innovation service. Follow him on Twitter
The “Great Reset” is an important manifesto. It articulates a vision of how the global elite see the future, and in particular, how they are seizing the opportunity presented by the Covid-19 pandemic – a world that will, apparently, “never” return to normal – to remake society in their image. It’s an idea that’s been seized on by ‘progressive’ politicians and leaders everywhere, from Canada’s
On the surface, this might appear reasonable. After all, the challenges of the post-Covid world are certainly going to be huge. The economic fallout of the global lockdown, never mind the social consequences of mass unemployment and global poverty, will be unprecedented in world history.
However, the “Great Reset” is sophistry and dishonesty on an unprecedented level. Who is responsible, it may be asked, for creating yesterday’s problematic ‘normal’ to which we will supposedly never return?
Of course, these difficulties have nothing to do with the billionaires, political leaders, captains of industry and top regulators who swan around Davos each year, pontificating over oysters and champagne about the world’s problems, from which they benefit most.
And the idea of a ‘reset’ is at best disingenuous. This implies that the global economy and society was basically functioning OK before Covid-19. That it simply requires a reboot, like switching a computer off and on again.
This glosses over the reality, which is this: that the world economy and global society were in a sickly state before Covid-19, and now, being even more dependent on unprecedented state bailouts, which will take generations to repay, are in a still more parlous state. ‘Reset’ seriously underestimates the scale of the economic wreckage we face, the overhaul required, and the real barriers to the future.
The “Great Reset” vision from the WEF, presented as
Its tone is that of the hectoring schoolmaster who knows what’s best for the children, and tolerates no dissent. This is not a dialogue but a lecture we need to accept without question. Here they are:

Founder of World Economic Forum Klaus Schwab speaks during a session at the 50th annual meeting in Davos, Switzerland. © Reuters
The WEF’s vision for the future isn’t a conspiracy, but a disingenuous, dishonest manifesto from an unelected ruling class. The virus has vindicated the national state and the need for ordinary people to be part of the solutions.
This week, the “
This “Great Reset” is not that great after all. Nor is it offering anything new or, indeed, realisable. Instead, it’s a rehashing of a globalist project that seeks to use the Covid crisis to prioritise the concerns and fantasies of the elite, aiming to cement their positions of wealth and power and usher in a new era of top-down diktat.
The key point of unreality in all this is that the pandemic has repudiated the globalist assumptions underpinning this new utopia (or, rather, dystopia). Covid has vindicated the validity of the national state. Only nation states have had the authority to impose lockdowns and then provide – or, in some countries, try to provide – emergency financial aid to compensate businesses and families for the impact of the lockdown.
Contrary to the views of the WEF, everything has not changed as a result of Covid. The changes that have happened have merely accelerated and crystallised earlier tendencies. The true state of affairs is clearer – namely, that the world is still in a state (both literally and figuratively), and that precaution and risk aversion and a sense of vulnerability still dominate the elite’s cultural zeitgeist.
Albert Einstein once quipped that “No problem can be solved from the same level of consciousness that created it”. The ‘build back better’ notion at the heart of the “Great Reset” – indeed, all government visions today – is a doomed project for this reason.
It is attempting to sidestep the most important lesson of the pandemic: that the future is much more dependent on the public’s willingness to embrace disruptive change than on any concrete transformation programme.
We are part of the solution, not the object of elite largesse. We want to own the agenda, both now and in the future. Anything less will not make us happy, even as we order our groceries online, let alone print out a new heart or two.

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